The future of Customer Experience is to re-focus on the customer

The future of Customer Experience (CX) is to re-focus on the customer – Know more about your customer in order to better serve them. Find out their needs and treat them as they would want to be treated, which suggests Milton Bennett. This Platinum Rule is a way to take yourself out of the equation, empathize with others in order to understand them, build rapport and foster stronger relationships. Article Forbes